The Swiss Mad Watch is a unique, satirical piece created to protest the 2017 revision of the 'Swiss Made' label, which the brand finds insufficient. Its case is constructed from a composite of itr2© and Vacherin Mont d’Or cheese, featuring a red fumé dial, Swiss cowhide strap, and doubled indices. This one-off timepiece serves as a bold critique of current industry standards.
Shape
Round
Glass
Sapphire
Thickness
9.40 mm
Diameter
42.00 mm
Dial Color
Red