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With a long and distinguished heritage, Longines has consistently built its worldwide reputation on timepieces notable for both their inherent quality and the style and timing of their release. The Longines Master Collection perfectly exemplifies this expertise: building on the collection's success since 2005, Longines has added new models in pink and yellow gold, with black dials and new sizes, that have already created a stir in the market. These new designs are arriving globally just as consumers express a clear preference for products that combine genuine value with unmistakable character.