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Longines, with its long and distinguished traditions, has built its worldwide reputation from the start on timepieces notable for both intrinsic quality and the style and timing of their launch, and the Master Collection perfectly exemplifies this skill. Building on the collection's success since 2005, Longines has introduced new models in pink and yellow gold with black dials and new sizes—already a market sensation—arriving on world markets just as consumers show a clear preference for products offering genuine value and unmistakable character.